A sibling room
Pretty.Tech
The same care, applied to systems instead of people.
Most software is built by people who have stopped noticing the person on the other side. Pretty.Tech was started to notice again.
What we do
Pretty.Tech is not simply a consulting business. It is an expression of one belief that runs through everything I build: better outcomes begin with better-built people, and technology should honor how people actually think and work. We help mid-market teams simplify the systems they already have, adopt AI where it earns its place, and remove the friction their people quietly work around. The output looks like calmer operations. The method is careful attention to who uses what, when it hurts, and why.
Who it's for
Founders and operators whose team is doing good work despite the tools, not because of them. Leaders who suspect that half their AI conversation has been theatre, and want the other half to be useful.